UPM Tagline

Agriculture . Innovation . Life

The concept behind Agriculture . Innovation . Life is designed to portray the legacy of knowledge and UPM’s leadership in agriculture, which has made significant contributions to life improvement, knowledge enrichment, and innovation, particularly in the field of agriculture. It also signifies the shared values with the community, government, partner institutions, industries, and other stakeholders.

This slogan consists of three crucial words that are interconnected

Agriculture

The concept behind Agriculture, Innovation, Life is designed to portray the legacy of knowledge and UPM’s leadership in agriculture, which has made significant contributions to life improvement, knowledge enrichment, and innovation, particularly in the field of agriculture. It also signifies the shared values with the community, government, partner institutions, industries, and other stakeholders.

Innovation

Innovation in the context of agriculture involves creating innovations and seeking new discoveries for the sustainability of agriculture. Therefore, teaching, research, development, commercialization, and growth activities are aligned with the core of agriculture. In other words, innovation and agriculture are the key to ensuring sustainability of life.

Life

Life is the result of the success of education, research, knowledge discovery, and innovation, which complements UPM’s commitment to fulfilling the role of agriculture. Life has also been a longstanding goal ingrained in the spirit of ‘Berilmu Berbakti’ since the name Universiti Pertanian was renowned in 1971.

The combination of these three words highlights the legacy of agricultural excellence at UPM, showcases the values of excellence at UPM, sets UPM apart from other institutions, and indirectly helps UPM convey the meaning of Agriculture . Innovation . Life within the context of the motto ‘Berilmu Berbakti’